Skip to content

It Is Not About the Money – Investing in 12 Pictures

Back in December of 2014 Carl Richards at Behavior Gap was gracious enough to share twelve of his best graphics with anyone that wanted them for absolutely no charge.  His hope was that folks in the  financial services industry could take these images and use them to convey the importance of using a disciplined process to reach your investing goals.

I’ve taken Carl’s images and used them to explain how to systematically approach investing based on these twelve pictures.

Investing in Twelve Pictures (pictures one through ten):

Hopefully they will help at least one individual take the necessary steps to reach their personal, professional, and financial goals.  Without further ado, picture number eleven…

It Is Not About The Money

It Is Not About The Money


While I think that last week’s lesson may be my favorite of Richard’s, this week’s image is probably the most important…

For while this series of posts focuses on investing, that is NOT what is important!  Investments are simply a tool that allow you to achieve your goal.  And when it comes to goals, Thoreau said it best:

  • What you get by achieving your goals is not as important as what you become by achieving your goals

Richards picture today is one of his simplest and yet one of his most complex.

You see a circle entitled “circle of gratitude” surrounding a dot entitled “you”.  The point he is making / the question that he is asking you to consider is:

  • What are the things around you, the things you have in life, that you are grateful for?

Yes, investing is a serious endeavor.  However, the wise investor understands three things:

  • Investments are simply a tool to help you achieve your goals
  • Goals are important, but who you become in pursuing them is even more important
  • Ultimately it is about being grateful for those that are in your life

Keeping these three lessons at the forefront of your mind is critical to your success as an investor.

Some other posts that you might like:


Want access to additional information on DFA? Click Here to Join Our Mailing List and receive access to a private page with more information.

We’d Be Happy To Share More Information With You. Click Here If You Would Like To Join Our Mailing List.


Would You Like More Support?

  • Do you have a well-defined Investment Policy Strategy that is used to drive your investments in support of a comprehensive financial plan?

  • If not, would you like to partner with someone who is used to helping people get through these struggles and (then, with confidence) implement portfolio strategies in a systematic manner while focusing on your desired outcomes?

If so, feel free to send us an email or give us a call. We’d love to have the opportunity to help you find a bit more peace of mind when it comes to investing. 

F5 Financial

F5 Financial is a fee-only wealth management firm with a holistic approach to financial planning, personal goals, and behavioral change. Through our F5 Process, we provide insight and tailored strategies that inspire and equip our clients to enjoy a life of significance and financial freedom.

F5 Financial provides fee-only financial planning services to Naperville, Plainfield, Bolingbrook, Aurora, Oswego, Geneva, St. Charles, Wheaton, Glen Ellyn, Lisle, Chicago and the surrounding communities; to McDonough, Henry County, Fayette County, Atlanta and the surrounding communities; to Venice, Sarasota, Fort Myers, Port Charlotte, Cape Coral, Osprey, North Port, and the surrounding communities; and nationally.

We'd love to have the opportunity to hear about your situation. Contact us here to schedule an appointment for a consultation.

Learn more about What We Do.

Helping You With

Wealth Preservation – Wealth Enhancement – Wealth Transfer – Wealth Protection – Charitable Giving

Sign up for our newsletter to get insights on investing and financial planning.

Curt Stowers

Curt Stowers

Curtis Stowers helps individuals and families across the United States grow their financial assets, particularly in the Naperville, IL region. He is a Certified Financial Planner, holds a Ph.D. in Industrial Engineering from the University of Illinois, and is the founder of F5 Financial.