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Book Summary – Influence: The Psychology of Persuasion

While we would all like to believe that we are immune to the influence of others, nothing could be further from the truth. The reality is that we are hard-wired to be susceptible to various techniques of influence.

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Book Summary – The Lean Startup

Eric Ries describes a process that entrepreneurs can leverage to accelerate the development of and increase the probability of success of their businesses

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Book Summary – Rework

Jason Fried and David Heinemeier Hansson, cofounders of 37signals, challenge nearly everything we’ve been taught about building a successful business. Known for creating powerful, simple products—and doing it with a remarkably lean team—their approach proves that bigger, louder, and busier doesn’t always mean better. In Rework, they break down what truly matters when building and…

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