Skip to content
Normal is as Normal Does (what would Forrest Gump say about investing?)

Normal Is as Normal Does

By: Curt Stowers

Wisdom from Forrest

When I think back to Forrest Gump, I immediately remember his immortal words:

  • Stupid is as stupid does.

Forrest was reminding us that, ultimately, it’s our actions that speak the loudest. While Forrest never openly opined on the stock market, I think he would have said something akin to this:

  • Normal is as normal does.

In other words, if you see the same thing over and over, you can assume that it’s normal.

The Sky That Did Not Fall

As long as I’m talking about Forrest Gump, I might as well bring in Chicken Little. You remember, the fowl of “the sky is falling, the sky is falling” fame? Well in March of 2020, Chicken Littles were all around us prognosticating how the stock market was destined for miserable times.

And here we are, a bit over a year later, and they could not have been more wrong.

The Chicken Littles show up EVERY time the market is down
screaming about how “this time it is different."

The thing is, Chicken Littles show up EVERY time the market is down screaming about how “this time it is different.” Though they’ve yet to be right, I’m confident that they will continue to scream their heads off.

Why I have constant optimism in the future of investments

I’ve said it before and I will say it again: I have constant optimism in the future of investments for two reasons:

  • I believe that, in the future, we will have more people on this Earth.
  • I believe that, in the future, the world economy will be bigger.

Couple the above with increased access to information the world over, and I do not see how the “investment pie” can do anything BUT get bigger!

That said, I’m sure there is another Chicken Little out there who will scream about me being wrong. Maybe so—but I doubt it.

Stay the Course

It’s well documented that the most important thing, when it comes to investment success, is investor behavior. And the most important behavior is to stay the course/stick with your plan.

I’m NOT telling you where to invest, how to invest, or what to invest in. I AM telling you that you better have a plan and stick to it if you expect to have success as an investor. If you choose to forgo developing and implementing a plan, don’t be surprised when things turn out poorly.

Critical to sticking to the plan is recognizing that volatility occurs regularly in the market. As does long-term growth. And you can’t have the latter unless you endure the former.

Turning back to Forrest on investing (or at least what I would like to have had him say):

  • Normal is what normal does.

He’s telling you to stick to your guns/stick to your plan. What if you decide you don’t like this approach? Well, then I think you need to look back at what Forrest DID say:

  • Stupid is as stupid does.

The attached article provides a bit more perspective on what you can expect to see in the market, and it is definitely worth a read.

Article "The Next Normal"

Would You Like More Support?

  • Do you have a well-defined Investment Policy Strategy that is used to drive your investments in support of a comprehensive financial plan?

  • If not, would you like to partner with someone who is used to helping people get through these struggles and (then, with confidence) implement portfolio strategies in a systematic manner while focusing on your desired outcomes?

If so, feel free to send us an email or give us a call. We’d love to have the opportunity to help you find a bit more peace of mind when it comes to investing.


Photo credit: Ray S. on

F5 Financial

F5 Financial is a fee-only wealth management firm with a holistic approach to financial planning, personal goals, and behavioral change. Through our F5 Process, we provide insight and tailored strategies that inspire and equip our clients to enjoy a life of significance and financial freedom.

F5 Financial provides fee-only financial planning services to Naperville, Plainfield, Bolingbrook, Aurora, Oswego, Geneva, St. Charles, Wheaton, Glen Ellyn, Lisle, Chicago and the surrounding communities; to McDonough, Henry County, Fayette County, Atlanta and the surrounding communities; to Venice, Sarasota, Fort Myers, Port Charlotte, Cape Coral, Osprey, North Port, and the surrounding communities; and nationally.

We'd love to have the opportunity to hear about your situation. Contact us here to schedule an appointment for a consultation.

Learn more about What We Do.

Helping You With

Wealth Preservation – Wealth Enhancement – Wealth Transfer – Wealth Protection – Charitable Giving