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The Fearless Advisor! Who Not How by Dan Sullivan with Dr. Benjamin Hardy - F5 Financial's insights

Insights from Who Not How

By: Josh Duncan

Today we share several key insights from Who Not How: The Formula to Achieve Bigger Goals Through Accelerated Teamwork.

(The video is 5 minutes. Full transcript is below.)

Full Transcript of video

Hey friends, the Fearless Advisor here. Today I am going to discuss insights from the book Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan with Dr. Benjamin Hardy.

Who Not How in a nutshell:

This book is all about changing your thinking to allow you and your team to fulfill your vision. The change is knowing the things you are good at and then asking others, referred to as the “Whos,” to help achieve the other aspects of the vision.

About the authors of Who Not How

First, a bit about the authors. Dan Sullivan is the founder of Strategic Coach, a premiere business coaching program for growth-minded entrepreneurs. Dr. Hardy is an organizational psychologist and best-selling author.

The exciting point of the book is that Dr. Hardy wrote the book that is by Dan Sullivan! Dan used Who Not How to write the book that bears the title! When the cook eats his own cooking, you know the meal is going to be good.

Dr. Hardy breaks the book into four sections: Freedom of Time, Freedom of Money, Freedom of Relationship, and Freedom of Purpose. Let’s cover some insights from these sections.

Freedom of Time

First, “Freedom of Time” unveils the limiting belief that we have to know how to do everything that needs to be done. This scarcity thinking puts unrealistic weight on our shoulders and consumes mental capacity and time. Procrastination is discussed as wisdom in that it shows where we have a lack of knowledge to know how to do something. This is a sign that we need a Who to help us. Dr. Hardy says the way to kill procrastination is to be radically specific about your goals and ask, “Who can help accomplish this goal?”

Freedom of Money

Next is the “Freedom of Money.” If we free up our time by having Whos help us, then we can focus on higher-impact activities, which allow us to make more money. Dr. Hardy suggests that leaders should create a clear vision, be committed to results, provide consistent feedback to team members, and allow their team to create processes to achieve the vision. We are encouraged to change our scarcity mindset to one of abundance by not avoiding cost but instead by investing in ourselves and our team to reduce anxiety and increase capacity.

Freedom of Relationship

The third section covers the Freedom of Relationship, which highlights the value of serving others because we want to, not because we want something in return. Dr. Hardy suggests that we approach relationships in a transformational versus a transactional way. We can do this by adding value to those we have relationships with. We can follow Jesus’ word to “love your neighbor as yourself.”

Dr. Hardy also dedicates a chapter to no not engaging with people who do not align with our vision. The example given is taking on a client who does not fit within a business but would provide significant revenue to the company. We must be courageous and make the hard decision now to strengthen ourselves and our team for the future.

Freedom of Purpose

Finally, the Freedom of Purpose is defined as the sense of vision and purpose we have for our life. To begin with, we have to stop seeing competition and start collaborating with others. We can find other Whos that challenge and encourage us to grow. Some ways I have been able to do this is through mastermind and discipleship groups. Dr. Hardy says we can do exponentially more with others than what we can do by ourselves.

After reading Who Not How, I recommend this book to anyone wanting to change their thinking with the goal of growth. The book is a quick read and uses real stories to provide understanding. This will also give the reader an insight into the Strategic Coach program in the event they want to accelerate their growth by working directly with Dan Sullivan.

F5 Financial can be one of your Whos?

If you have questions about this book or would like to discuss how F5 Financial can be one of your Whos, we welcome the conversation. Thanks for joining us!


Photo credit: Bookshelf: Inaki Del Olmo (on Book cover: Thomas Stanley on

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