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The Real Risk in Investing? Inflation!

dfa info, F5 financial, f5 financial planning, investing 101, Investment strategy, long-term investing, naperville financial, naperville financial planner, Inflation, risk, volatility, risk vs. volatility, volatility vs. risk

People always focus on the “risk” of the stock market. The reality is that the market is volatile—but NOT risky. In this week’s blog post I focus on the real risk in investing.

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Does the Market Hate Uncertainty—Or Do You?

dfa info, F5 financial, f5 financial planning, long-term investing, naperville financial, naperville financial planner, market volatility, uncertainty paradox

Personifying “The Market” feels good, but does it really make sense to do so? In my opinion, the market is rational and certain—it’s not an entity with thoughts and feelings. But people hate uncertainty! It’s people who act strangely when they perceive things as uncertain. How does the Uncertainty Paradox affect YOU?

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